About My Research

Now I'll tell you a little about my research!

Some aspects of my research:

1. Overview and inspiration:
   
   • My research centers on tiktok user engagement data.
   • Tiktok is an app that is known, among other things, for its effective use of neuromarketing.
   • My fascination with brains and behavior leads me to be interested in how people respond to tiktok content and what types of content increase user interaction.
2. My data includes:
   
   • Video ID
   • Video duration
   • Video transcript
   • Number of views
   • Number of likes
   • Number of shares
   • Number of comments
3. My research investigates:
   
   • Relationship between video duration and engagement:
   • This may indicate whether video duration influences users' likelihood of engagement.
   • Relationship between types of engagement:
   • Is a video with more views likely to have more likes? Is a video with more likes likely to have more comments? Is a video with more comments likely to have more shares?